Brita tasked us with Creating a brand act that demonstrates Brita’s commitment to eliminating America’s bottled water habit and the waste it creates. Oh, and theme it around October, November, or December. with that the ugliest ugly Christmas sweater was born. our goal was to make the ugliest sweater and what could be worse than creating a sweater from plastic.
clothing manufacturing really doesn't happen in America so i had to partner with a boutique fashion designer in the Netherlands and they hand made the sweaters in turkey.
final sweater composition = 40% Recycled plastic, 30% recycled cotton, 30% acrylic
