super hotdogger | case study
490 Million earned impressions.
Oscar Mayer tasked us with adding to the wienerfleet. only this time, the desire was to take to the skies. so we did our research and partnered with the only faa approved jetpack company in the world. after negotiating terms, we created a character fit and suit for a super hero. once he was ready, we followed it up with a teaser and reveal of the super hotdogger and it all culminated with an experiential event and flights in New York and Chicago.
this was a multi-faceted production encompassing an experiential build, content production, and live event activation.
filmed in sultan sea, california, New York city and Chicago 2018.
